CREATIVE
DIRECTOR
Web
Designer
EXPLORE MORE WELCOME TO MY DESIGN PORTFOLIO. I AM A GRAPHIC
DESIGNER

About Me.

I am a multidisciplinary graphic designer based in Arlington, TX, with over 20 years of experience in the design industry. Throughout my career, I have worked with clients both locally and nationally, independently managing projects, collaborating as part of a design team, and leading as a creative director.

As a designer, I constantly seek creative challenges, new opportunities, and dynamic environments that inspire quality work. My professional experience and academic training enable me to contribute across various fields, from traditional pre-press production to multimedia design.

I’m always excited about new projects and the chance to work with great people!

Creative Direction – 13+ years

Led creative strategy, team development, and brand execution for Winzer Corporation, Amynta Group, and DMA Inc., overseeing cross-functional teams and ensuring brand consistency across digital, print, and packaging.

Branding & Identity Design – 15+ years

Developed visual identities and brand positioning for companies like Lucid Audio, NCH Corporation, and Fender, designing assets that enhanced market presence and customer engagement.

Print Design – 20+ years

Created printed solutions for retail and e-commerce, including Fender earplug cases, Lucid Audio product packaging, and NCH Corporation’s best-selling products, securing major retail placements like Walmart.

Web Design & Development

Designed user-friendly, high-impact digital experiences, including interactive sales presentations and marketing assets for Amynta Group, NCH Corporation, and Lucid Audio, utilizing HTML, CSS, and WordPress.

Video & Digital Marketing Design – 14+ years

Developed promo videos, product training, email marketing campaigns, web banners, and social media visuals for Amynta Group, Winzer Corporation, and Lucid Audio, increasing engagement and brand reach.

Photography & Art Direction – 14+ years

Directed product and marketing photography for Lucid Audio, NCH Corporation, and Winzer Corporation, ensuring visually compelling imagery for campaigns and product packaging.

Crafting Creativity, Driving Results

Eric Hartkopf
about

My Work.

A selection of projects that showcase my approach to design—strategic, thoughtful, and built to last. From branding and digital experiences to large-scale campaigns, each piece reflects a focus on clarity, storytelling, and results.

Great design doesn’t just look good — it drives results.

Eric Hartkopf
work

Trusted by Leading Brands

Over the years, I’ve had the privilege of creating branding, packaging, and marketing solutions that have helped companies land major retail deals, expand their market presence, and engage new audiences.